Tag Archives: Writing

Are Content Businesses a Fool’s Endeavor?

I guess it really does suck to be a writer …

It’s pretty clear that this isn’t a road to riches. Traditional publications don’t pay hefty salaries, and it’s difficult to break into them. Freelance writing provides some opportunities for a solid living, if you know how to manage your personal business effectively, but you have to work at it. Starting your own business seems to be the only way to hit it big, but this isn’t exactly news. It’s one of the few ways one can generate real wealth. For writers, however, even this angle may be inherently constrained.

Two recent news stories got my attention and made me think about this.

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Social Media Survival Tips for Travel PR

As the date of a press trip approaches, itineraries are flying around, details are being finalized and media kits are assembled and distributed. Amid all of this, I’ve noticed over two and a half years of travel writing, there is no social media “kit” provided at the beginning of a trip … and it wouldn’t be hard to do. Look at the top of any itinerary: you see property and agency contact information. How hard would it be to include a Twitter account, too?

Hey, travel PR folks: in addition to thinking about the coverage you hope to secure in a magazine or on a blog after the trip has run its course, think about the incremental gains you could realize during the trip itself – especially for a group trip.

When you’re planning your next press trip, consider the following social media essentials:

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I Write Like …

I Write Like by Mémoires, Mac journal software. Analyze your writing!

Okay, these games can be fun. To see who I write like, I took the first three paragraphs of “Pre-nuptial last rites get fun, expensive,” which I wrote for Gadling, and fed it into the “I Write Like” tool. The results? Well, I apparently write like David Foster Wallace, but only when it comes to strippers at bachelor parties.

New Humor Article on Cynic Mag

Writing funny stuff is a pain in the ass. It takes a lot of work, boatloads of creativity and far more effort than I’m usually willing to commit. But, I occasionally go through all of this agony to write something for Cynic Mag … as I did just recently. It’s a funny piece on how today looks from far in the future. It’s worth a look.

Read “Temples Linked to Jelly Bags” on Cynic Mag >>

Corporate Blogging: Ignore the “B” Word!

Too often, companies interested in launching blogs spend too much time agonizing over the “B” word. Either they fear what they think is the “wild west,” or convention-constrained Gen Xers and Gen Yers get hung up on whether the ultimate creation is actually a “real blog.” Forget all this shit. Look at a blog as a technology platform, and think of it as something to be filled with content that will advance your company in the marketplace. A successful corporate blog will fall somewhere in between. Just keep the following four tips in mind.

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Corporate Bloggers: Know the Challenges You’ll Face

Corporate blogging isn’t easy. The rewards are high, and this type of platform will reduce your workload over time (if you’re an in-house writer), though you’ll probably invest all that saved time in producing more content – especially if you’re addicted to returns. Some of the challenges aren’t immediately evident, and you’ll only encounter them when you’re knee-deep in the shit.

For mainstream bloggers, especially, you will run into some unexpected challenges. If you’re used to reblogging news stories or use press releases as a crutch when you’re short content, you’ll have to change your game.

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Where I Write

working1A friend of mine e-mailed me last week to ask where I write. He can’t sort it out through all the tweets and links and so on. I can understand; I’m all over the place. So, if you’re interested in following my work, see the following links:

Gadling (travel): http://www.gadling.com/bloggers/tom-johansmeyer (If you want to read about hostels and backpacking, go read someone else. I tend to roll upscale)

Luxist (art and cigars): http://www.luxist.com/bloggers/tom-johansmeyer/ (Occasionally, I do a luxury travel or real estate story here, too)

BloggingStocks (finance, economics and markets): http://www.bloggingstocks.com/bloggers/tom-johansmeyer (I do a bit on the clean technology sector, venture capital, private equity, hedge funds and social media for this blog, in addition to all my work as a generalist)

DailyFinance (finance and economics): http://www.dailyfinance.com/bloggers/tom-johansmeyer (I don’t have a specific beat, though I do write a lot about cleantech, social media and the alternative investment space)

Envy (travel): http://envymags.com/index.php?s=johansmeyer (It’s not a regular gig, but I am starting to do more with this magazine)