Tag Archives: BloggingStocks

Retailers amping up social media marketing for Black Friday

Retailers are looking to get a taste of social media love. With Black Friday around the corner, companies in the retail sector are planning major campaigns through social networking sites like Facebook to access wider markets and drive more sales. Some, such as Sears, JCPenney, Starbucks and Target, among others, are actually letting customers shop via Facebook itself, rather than use only it as a tool for routing traffic. The retailers know they need a new angle for winning more business, and social media appears to be the answer.

I wanted to pull the video from an MSNBC story into this post, but WordPress and MSNBC don’t seem to be willing to show me any combined love. So, click here to check it out. And, click here to read my BloggingStocks article on social media and retailers.

Where I Write

working1A friend of mine e-mailed me last week to ask where I write. He can’t sort it out through all the tweets and links and so on. I can understand; I’m all over the place. So, if you’re interested in following my work, see the following links:

Gadling (travel): http://www.gadling.com/bloggers/tom-johansmeyer (If you want to read about hostels and backpacking, go read someone else. I tend to roll upscale)

Luxist (art and cigars): http://www.luxist.com/bloggers/tom-johansmeyer/ (Occasionally, I do a luxury travel or real estate story here, too)

BloggingStocks (finance, economics and markets): http://www.bloggingstocks.com/bloggers/tom-johansmeyer (I do a bit on the clean technology sector, venture capital, private equity, hedge funds and social media for this blog, in addition to all my work as a generalist)

DailyFinance (finance and economics): http://www.dailyfinance.com/bloggers/tom-johansmeyer (I don’t have a specific beat, though I do write a lot about cleantech, social media and the alternative investment space)

Envy (travel): http://envymags.com/index.php?s=johansmeyer (It’s not a regular gig, but I am starting to do more with this magazine)

Five Tips for Pitching Me

working1I write for a lot of publications. I contribute regularly to four blogs and infrequently to a few magazines. And, I have my two personal blogs (this one and UWS Dad), both of which I’ve been neglecting lately. So, I get pitched a lot. That’s fine with me; I actually like it. I’d rather choose what I’m going to pursue than have a publicist make the choice for me (i.e., by not pitching). I like doing my job, and I really don’t need any help. I do read (or at least scan) every pitch I receive. But, the scanning becomes shorter for some publicists who just don’t get what I do. I get a surprisingly small amount of off-topic (and otherwise bad) pitches, but every now and then, someone does something stupid.

And, I realize I have a role in the process – one that I haven’t fulfilled as well as I should.

After the jump, you’ll find a few tips for pitching me. They really aren’t all that difficult. Hell, most of them are common sense. Since common sense ain’t so common, I’m spelling it out for everyone. Read the list once and you’ll be set for a long time. When in doubt, ask. I’d much rather get an e-mail from someone trying to understand what I do than just get a random pitch that has nothing to do with me. And, you’ll get the opportunity to grow the relationship a bit.

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