The last sign of Iceland‘s foray into globalization is gone. The small Arctic country is going to lose its three McDonald’s restaurants. Three locations were owned by Lyst Hr., all in the capital city, Reykjavik. According to Lyst, the economic situation was just too difficult, especially since the company had to by its supplies from Germany. The decline in the Icelandic krona relative to the euro just pushed costs too high. In order to be profitable, the Icelandic Big Mac would have to become the most expesnive in the world, at $6.36. Right now, it’s priced at $5.29, with the most expensive in Norway and Switzerland at $5.75.
Well, I’m on the last leg of my Stockholm trip, a six-hour flight on Icelandair. Followers of the Migrant Blogger know that Icelandair is not among my favorites, typically failing to get even the basics right. The trip home from Sweden has put everything in the airline’s favor. From Stockholm to Keflavik, I had an entire row to myself. From Keflavik to JFK, I have an empty seat next to me-not as good, but still plenty of room.So, how did Icelandair screw it up?
I don’t know what it is about Scandinavians and civil liberties. They really don’t seem to be into them. Everywhere you go, there are cameras. But, at least they are nice enough to tell you that you are being watched.
I love crazy signs, and I try to offend equally. I’ve served up crazy signs from New York, Montreal and Tallinn. Well, Stockholm is no exception. I have found some funny stuff while wandering these streets. Take a peek after the jump.
Might as well get this jotted down while the memory is still fresh. I still hate the only airline that will get you into and out of Iceland. Icelandair announced some major improvements a few weeks ago, so I was cautiously optimistic. After my last experience with this airline, I had to keep my hopes realistic.
… though not for long. I got here with enough time to grab some coffee and find a bathroom. I’m plucking away at my laptop now to post later because, of course, Keflavik Airport doesn’t offer free internet access. I just looked down at the computer’s clock: 2:09 AM. Of course, it’s really 7:10 AM here in Iceland.
Translation: I got screwed out of five hours of sleep. But, this is the life I chose.
I think I’ll be awake for the Iceland-to-Sweden leg of my trip. I’m pretty much awake now, and a bit more caffeine on the plane should seal the deal for me. I need to do a bit of prep for the day’s festivities in Stockholm.
Well, I have less than an hour until the wheels go up. Six hours to Reykjavik, then another three to Stockholm. I’m dreading the flight but excited about the trip. I’ll be covering an event dealing with clean technologies. Before you dismiss this as some tree-hugger shit, keep in mind that we live in a country beholden to oil, and some alternative will be needed soon. Think about it from a perspective of diversification. With all our eggs in one basket, we’re taking on a hell of a lot of risk. I think I know the angles I want to cover, so I’ll be able to hit the ground running.