Tag Archives: socmed

MSNBC Jumps on the Retail and Social Media Story

Looking for more retail and social media action? Well, it seems MSNBC can’t give enough of it (link takes you to vide0). Toys “R” Us is pitching via both Facebook and Twitter as a way to communicate deals to the most loyal customers — i.e., those willing to become “friends with,” “fans of” or “followers of” the company. Sears is following suit. In general, this has been a tool for building hype in advance of Black Friday, the hypest day of the retail year.

In general, there’s a lot of action going on with retailers and tools like Facebook and Twitter. This is likely the “proof of concept” year for the technology. Next year, the stakes will be high, and the consequences of losing profound.

Read the last story on this from the Migrant Blogger >>

Follow the Migrant Blogger on Twitter >>

Follow the Migrant Blogger on Facebook >>

Retailers amping up social media marketing for Black Friday

Retailers are looking to get a taste of social media love. With Black Friday around the corner, companies in the retail sector are planning major campaigns through social networking sites like Facebook to access wider markets and drive more sales. Some, such as Sears, JCPenney, Starbucks and Target, among others, are actually letting customers shop via Facebook itself, rather than use only it as a tool for routing traffic. The retailers know they need a new angle for winning more business, and social media appears to be the answer.

I wanted to pull the video from an MSNBC story into this post, but WordPress and MSNBC don’t seem to be willing to show me any combined love. So, click here to check it out. And, click here to read my BloggingStocks article on social media and retailers.

Five Survival Tips for Corporate Bloggers

Getting a corporate blog off the ground isn’t easy. Sure, the technology isn’t hard to master: any 12-year-old kid can get a blog up and running. The challenges you’ll find in launching and managing a corporate blog are in filling the damned thing. We’ve all heard that “content is king,” but delivering on that can be incredibly difficult. A day or two into your new blogging endeavor, you’ll realize just how hard it is to feed the beast as much as it needs. Don’t get discouraged. Take a deep breath, and look at the five tips below.

Continue reading

Corporate Bloggers: Memory Is Your Biggest Asset

Corporate bloggers use commodity technology to communicate their companies’ messages. The advantage seems to come from the content itself, because that’s where individual expertise, institutional knowledge and products and tools can be brought to bear. So, this is where corporate bloggers find their attention focused. After all, what else is there?

Well, plenty.

Though I hate the expression “best practices,” the corporate blogging space is suffering from an acute shortage of them. From pushing out content via Twitter to tagging and linking, there is no widely accepted standard for getting the most out of a corporate blog using kickass blogging techniques. Well, I’m going to try to change that … and I’d love to get some ideas from other bloggers. I’ll get the process started with my top recommendation: sharpen your memory.

Continue reading

Publicists: tweet your coverage

twitter_logo_headerI’m still surprised by how little tweeting some publicists do. You’d think that they’d want to maximize the coverage their clients receive. Yet, I’m continually stunned by how little this happens. Active tweeting can kick off a virtuous cycle that benefits the writer, publicist and client.

For bloggers especially, performance matters. Success is defined by how much we write and how much it’s read. The presence of “tweet counters” on many blogs has made retweets a new metric, as well, even though it’s a subordinate measure of readership. As the retweets tick up, we look good. If we know that the publicist is part of the reason, there’s a pretty good chance we’ll cover your clients more. When this happens, the publicist wins: both coverage and readership are demonstrably higher (and the retainer, too, maybe?).

Continue reading

Miley Cyrus Is Nuts, Fan Is Worse

twitter_logo_headerYes, Miley Cyrus is on an anti-Twitter crusade and thinks that “Twitter should be banned from the universe.” Her commitment, however, is about to be checked: is the banishment of Twitter worth the life of a small kitty?

A Miley Cyrus fan absolute fucking nutjob has threatened to kill his cat unless Cyrus comes back to Twitter. Can you believe this? Retarded.

Here are a few ideas:

  • Send the weirdo to an institution; he could use the help
  • Keep Miley Cyrus focused on what she does best (hint, it involves Annie Leibovitz)

Newspaper Says: “Prez Loves Us!

burningnewspaperYou know it’s bad when the newspapers are saying that the president’s afraid. A WashPo column on Sunday claims that President Obama, a “big newspaper junkie” is afraid he might not have the printed word at his disposal any more. If the big nationals and locals go where they’re expected to go, he’ll have to seek his news from the blogs.

The story quotes the prez:

“I am concerned that if the direction of the news is all blogosphere, all opinions, with no serious fact-checking, no serious attempts to put stories in context, that what you will end up getting is people shouting at each other across the void but not a lot of mutual understanding.”

Continue reading

Social Media: Choose Your Platform Wisely

twitter_logo_headerBusinesses looking to promote themselves in the social media world are either eager to find new opportunities or have faced the reality that they’ll soon have no choice but to venture into this space. As with any endeavor, though, trying to do everything will ultimately yield nothing. You need to understand the alternatives available and select those that are most manageable given the resources you have and will deliver the biggest bang for your buck.

While most of these tools – such as Twitter, Facebook and Digg – have many similar features, there are subtle differences among them, which will factor into the execution of your social media plan. Sometimes, you don’t really know what you’re getting into until you’re knee-deep and watching the water rise. Just by having a sense of what’s out there, you can focus your efforts on the tools that are most likely to address your specific needs.

Continue reading

Where I Write

working1A friend of mine e-mailed me last week to ask where I write. He can’t sort it out through all the tweets and links and so on. I can understand; I’m all over the place. So, if you’re interested in following my work, see the following links:

Gadling (travel): http://www.gadling.com/bloggers/tom-johansmeyer (If you want to read about hostels and backpacking, go read someone else. I tend to roll upscale)

Luxist (art and cigars): http://www.luxist.com/bloggers/tom-johansmeyer/ (Occasionally, I do a luxury travel or real estate story here, too)

BloggingStocks (finance, economics and markets): http://www.bloggingstocks.com/bloggers/tom-johansmeyer (I do a bit on the clean technology sector, venture capital, private equity, hedge funds and social media for this blog, in addition to all my work as a generalist)

DailyFinance (finance and economics): http://www.dailyfinance.com/bloggers/tom-johansmeyer (I don’t have a specific beat, though I do write a lot about cleantech, social media and the alternative investment space)

Envy (travel): http://envymags.com/index.php?s=johansmeyer (It’s not a regular gig, but I am starting to do more with this magazine)