Tag Archives: content

It’s about Blogging

I’m often asked how I can blog about as many topics as I do: travel, cigars, the art market, social media marketing, technology, finance and even reinsurance. The answer is really pretty simple. As much as I enjoy each of these disciplines (and I do), it really isn’t about the subject matter. At the end of the day, I’m a blogger first. I’d rather blog about anything than not be a blogger at all, and the thought of trading it all in for traditional journalism in any of these fields just doesn’t turn me on.

Content’s great … but blogging is where I live.

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Corporate Bloggers: Know the Challenges You’ll Face

Corporate blogging isn’t easy. The rewards are high, and this type of platform will reduce your workload over time (if you’re an in-house writer), though you’ll probably invest all that saved time in producing more content – especially if you’re addicted to returns. Some of the challenges aren’t immediately evident, and you’ll only encounter them when you’re knee-deep in the shit.

For mainstream bloggers, especially, you will run into some unexpected challenges. If you’re used to reblogging news stories or use press releases as a crutch when you’re short content, you’ll have to change your game.

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Five Survival Tips for Corporate Bloggers

Getting a corporate blog off the ground isn’t easy. Sure, the technology isn’t hard to master: any 12-year-old kid can get a blog up and running. The challenges you’ll find in launching and managing a corporate blog are in filling the damned thing. We’ve all heard that “content is king,” but delivering on that can be incredibly difficult. A day or two into your new blogging endeavor, you’ll realize just how hard it is to feed the beast as much as it needs. Don’t get discouraged. Take a deep breath, and look at the five tips below.

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Corporate Bloggers: Memory Is Your Biggest Asset

Corporate bloggers use commodity technology to communicate their companies’ messages. The advantage seems to come from the content itself, because that’s where individual expertise, institutional knowledge and products and tools can be brought to bear. So, this is where corporate bloggers find their attention focused. After all, what else is there?

Well, plenty.

Though I hate the expression “best practices,” the corporate blogging space is suffering from an acute shortage of them. From pushing out content via Twitter to tagging and linking, there is no widely accepted standard for getting the most out of a corporate blog using kickass blogging techniques. Well, I’m going to try to change that … and I’d love to get some ideas from other bloggers. I’ll get the process started with my top recommendation: sharpen your memory.

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