Social media analytics company Sysomos has found the answer to one of life’s burning questions: what does a blogger “look” like? The company scoured more than 100 million blog posts to determine that the average blogger is male or female (duh, but it was roughly equal), age 21 to 35 (guess my days are numbered) and living in California, New York or Ontario. Seriously, Ontario.
So, why is blogging concentrated in the 21-to-35 space? It’s actually pretty intuitive:
Not surprisingly, the most active bloggers are younger people who have grown up during the blogging “revolution”, which started about seven years ago. Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population. This group is followed by the generation just behind them – people 20-years-old or under are 20.2% of the blogging landscape. This group is closely followed by 36-to-50 year-olds (19.4%), while bloggers who are 51-years-old and older only account for 7.1%.
So, where would you look for bloggers?