Tag Archives: Gen Yers

Corporate Blogging: Ignore the “B” Word!

Too often, companies interested in launching blogs spend too much time agonizing over the “B” word. Either they fear what they think is the “wild west,” or convention-constrained Gen Xers and Gen Yers get hung up on whether the ultimate creation is actually a “real blog.” Forget all this shit. Look at a blog as a technology platform, and think of it as something to be filled with content that will advance your company in the marketplace. A successful corporate blog will fall somewhere in between. Just keep the following four tips in mind.

Continue reading