Looking for more retail and social media action? Well, it seems MSNBC can’t give enough of it (link takes you to vide0). Toys “R” Us is pitching via both Facebook and Twitter as a way to communicate deals to the most loyal customers — i.e., those willing to become “friends with,” “fans of” or “followers of” the company. Sears is following suit. In general, this has been a tool for building hype in advance of Black Friday, the hypest day of the retail year.
In general, there’s a lot of action going on with retailers and tools like Facebook and Twitter. This is likely the “proof of concept” year for the technology. Next year, the stakes will be high, and the consequences of losing profound.
Retailers are looking to get a taste of social media love. With Black Friday around the corner, companies in the retail sector are planning major campaigns through social networking sites like Facebook to access wider markets and drive more sales. Some, such as Sears, JCPenney, Starbucks and Target, among others, are actually letting customers shop via Facebook itself, rather than use only it as a tool for routing traffic. The retailers know they need a new angle for winning more business, and social media appears to be the answer.
Consumer bankruptcies surged 41% last month relative to the year before as home values continued to fall, according to the American Bankruptcy Institute. The number of bankruptcy filings also outpaced the August level of 4% – by a factor of 10. Nearly 125,000 people filed for bankruptcy protection in September 2009, the fourth-highest since a major change in the bankruptcy law was enacted in 2005.
I was interviewed a week and a half or so ago about the use of Twitter in the travel business. The story is now out on MSNBC! I was quoted about how to use Twitter effectively. Mine was the first tip.
At one point, it looked like I was going to get to use my story about how I helped a friend, Zivity‘s Cyan Banister, find a hotel room when she was in a jam … all via Twitter. But, there was something about a plane landing on the Hudson River which kinda took over the story.