Too often, companies interested in launching blogs spend too much time agonizing over the “B” word. Either they fear what they think is the “wild west,” or convention-constrained Gen Xers and Gen Yers get hung up on whether the ultimate creation is actually a “real blog.” Forget all this shit. Look at a blog as a technology platform, and think of it as something to be filled with content that will advance your company in the marketplace. A successful corporate blog will fall somewhere in between. Just keep the following four tips in mind.
Tag Archives: corporate blog
Corporate Bloggers: Know the Challenges You’ll Face
Corporate blogging isn’t easy. The rewards are high, and this type of platform will reduce your workload over time (if you’re an in-house writer), though you’ll probably invest all that saved time in producing more content – especially if you’re addicted to returns. Some of the challenges aren’t immediately evident, and you’ll only encounter them when you’re knee-deep in the shit.
For mainstream bloggers, especially, you will run into some unexpected challenges. If you’re used to reblogging news stories or use press releases as a crutch when you’re short content, you’ll have to change your game.
Five Survival Tips for Corporate Bloggers
Getting a corporate blog off the ground isn’t easy. Sure, the technology isn’t hard to master: any 12-year-old kid can get a blog up and running. The challenges you’ll find in launching and managing a corporate blog are in filling the damned thing. We’ve all heard that “content is king,” but delivering on that can be incredibly difficult. A day or two into your new blogging endeavor, you’ll realize just how hard it is to feed the beast as much as it needs. Don’t get discouraged. Take a deep breath, and look at the five tips below.