Do you own your readers or rent them? If you want to turn the latter into the former, check out my latest for SocialTimes, “Four ways Corporate Bloggers Can Lure Readers Back.” I’ve been knee-deep in corporate blogging for a while now, and this reflects both the latest intel I’ve been able to pick up and a few years of accumulated knowledge.
I don’t usually share content across my blogs, but I liked this simple post so much that I decided to break the self-imposed rules. It originally ran on my other blog, Reinsurance Blogger, which deals with social media marketing issues in the reinsurance industry.
If you’re looking to launch a successful blog – or take one you have that isn’t doing much and turn it around – you really need only one little tidbit of info. It isn’t profound, and it will actually make your life easier.
So, here it is:
Good Content + A Lot of Content = A Great Blog
Corporate blogging isn’t easy. The rewards are high, and this type of platform will reduce your workload over time (if you’re an in-house writer), though you’ll probably invest all that saved time in producing more content – especially if you’re addicted to returns. Some of the challenges aren’t immediately evident, and you’ll only encounter them when you’re knee-deep in the shit.
For mainstream bloggers, especially, you will run into some unexpected challenges. If you’re used to reblogging news stories or use press releases as a crutch when you’re short content, you’ll have to change your game.
Getting a corporate blog off the ground isn’t easy. Sure, the technology isn’t hard to master: any 12-year-old kid can get a blog up and running. The challenges you’ll find in launching and managing a corporate blog are in filling the damned thing. We’ve all heard that “content is king,” but delivering on that can be incredibly difficult. A day or two into your new blogging endeavor, you’ll realize just how hard it is to feed the beast as much as it needs. Don’t get discouraged. Take a deep breath, and look at the five tips below.