Tag Archives: social networking

What’s Cooler Than a Million Dollars?

Facebook employees are about to find out what turned their boss on about a billion dollars. The company is looking to unload around $1 billion in employee-owned stock, as the worker bees who have sacrificed cash for years look for a bit of upside. And, Facebook is doing it in style.

The social media company is looking to help its devoted employees cash out of some shares at a valuation of $60 billion … that’s “cool” 60 times over. It’s also a 20 percent jump over the company’s previous valuation of $50 billion.

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How Well Does Social Media Drive Blog Traffic?

Okay, you’re not going to find out here. Instead, head over to the guest post I wrote on Scene by Laurie, exploring how travel bloggers can fall victim to niche audiences that generate plenty of social media chatter but never really click through. If you are over-reliant on Twitter or Facebook for traffic, this is the downside to which you’re exposed. And yes, I do anchor it with a real world travel example.

Travel Blog Analysis: Does Social Media Drive Real Traffic? >>

And, here’s the source story from the case study …

Five Reasons Flight Attendants Should Shut up and Push the Cart >>

Everyone Agrees: Facebook Has a Ton of Traffic

Compete, comScore, Quantast and Nielsen all agree: Facebook’s traffic grew in April. Normally, I’d file this one under “no shit,” but it followed a dip that occurred in February or March (depending on who you ask). Don’t expect to find an impact from the privacy debacle in these numbers – it kicked off at the end of April, so the effects wouldn’t really start to appear until the May stats are out.

[Source: Inside Facebook]

Twitter Gets More Social

A new features is being tested over at Twitter. It looks awfully familiar … like something we’ve seen over in Facebook.

This new feature shows which of your friends on Twitter follow the same people you do. So, if you follow @tjohansmeyer, as does one of your friends, you’ll see your friend listed as someone who follows @tjohansmeyer when you view the profile page. It seems a lot like the Facebook fan page feature that shows which of your friends also “likes” a particular page.

[Source: Mashable]

Is Facebook Becoming a Publisher?

Facebook’s big play has been on user-generated content: get your users to do the hard work for you. So, I have to say that I’m a bit perplexed by one of the social media giant’s latest moves. It launched a page devoted to U.S. politics, which seems to be a mix of status updates, links to other sites and other quasi-random resources. What’s interesting is that the Facebook team picks up some of the burden of managing this … a distinct departure from its strategy so far.

I’m probably making too much of this, but if Facebook is planning to do more projects like this, it will be moving into the traditional publishing space. And let’s face it: traditional publishing is a pretty shitty place to be right now.

[Source: Mashable]

Social Media: An Old View of New Stuff

My first guest post for the hot social media blog SocialTimes just went up an hour ago. Take a look at the story, in which I delve into the notion that community development, two-way dialogue and all that other group hug stuff the social media “gurus” talk about isn’t the smartest way to go for B2B marketers. Rather, we should treat social media environments as we treat the internet as a whole: we have to go hunting for that proverbial needle in a haystack.

[Source: SocialTimes]

Facebook to Break 500 Million Users

Facebook’s rapid ascent continues. Next month, the white-hot social media company is expected to announce that it has more than 500 million users, according to the blog All Facebook. This will make Facebook the first to hit the half-billion mark.

The announcement is expected to take place before June 25, 2010, and plans are in the works for a big celebration – for a company that typically eschews feting its accomplishments.

And, its prospects for year-end are even brighter. All Facebook forecasts more than 600 million users and $1 billion in annualized revenue. Only a year ago, Facebook had a “mere” 175 million users.

[Source: All Facebook]

Aggregators Signal Change in Social Media

The nature of the new tools coming out in the social media space shows that the world is changing. Not too long ago, Twitter was the domain of insiders, and the term “MySpace refugee,” the result of the migration to Facebook, had not yet entered the cultural lexicon. In garages across the country, new social media platforms were being developed and launched … and they had a fighting chance at survival. The change in innovation, however, indicates that we’re entering a new phase in the social media evolution.

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MSNBC Jumps on the Retail and Social Media Story

Looking for more retail and social media action? Well, it seems MSNBC can’t give enough of it (link takes you to vide0). Toys “R” Us is pitching via both Facebook and Twitter as a way to communicate deals to the most loyal customers — i.e., those willing to become “friends with,” “fans of” or “followers of” the company. Sears is following suit. In general, this has been a tool for building hype in advance of Black Friday, the hypest day of the retail year.

In general, there’s a lot of action going on with retailers and tools like Facebook and Twitter. This is likely the “proof of concept” year for the technology. Next year, the stakes will be high, and the consequences of losing profound.

Read the last story on this from the Migrant Blogger >>

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Publicists: tweet your coverage

twitter_logo_headerI’m still surprised by how little tweeting some publicists do. You’d think that they’d want to maximize the coverage their clients receive. Yet, I’m continually stunned by how little this happens. Active tweeting can kick off a virtuous cycle that benefits the writer, publicist and client.

For bloggers especially, performance matters. Success is defined by how much we write and how much it’s read. The presence of “tweet counters” on many blogs has made retweets a new metric, as well, even though it’s a subordinate measure of readership. As the retweets tick up, we look good. If we know that the publicist is part of the reason, there’s a pretty good chance we’ll cover your clients more. When this happens, the publicist wins: both coverage and readership are demonstrably higher (and the retainer, too, maybe?).

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