Tag Archives: marketing

What I want for my birthday from LinkedIn

LinkedIn logoI’ve become a big fan of LinkedIn PPC advertising. The CPC is pretty low (especially for the B2B space), and they have been converting at an aggressive rate. Obviously, my landing pages can’t take all the credit. So, clearly, LinkedIn’s targeting and various anonymous algorithms are firing on all cylinders. I just wish that LinkedIn would put together a mobile app for its advertising platform.

Here’s the deal: my market is all over the world. And, when I wake up in the morning, I’d like to get an early sense of whether it will be a good day or not. Decent progress on my campaigns, of course, could make that extra cup of coffee superfluous. Unfortunately, I have to schlep over to my laptop, fire it up and then head over to the LinkedIn advertising platform. That’s just far too much work for me. It would be so much better if I could just pull up my LinkedIn advertising dashboard on my iPhone or Kindle.

So, LinkedIn, please, please, please: give me a mobile app for your advertising platform. To hit my deadline (check the headline), I’ll need it by the first week of March.

Social Media Survival Tips for Travel PR

As the date of a press trip approaches, itineraries are flying around, details are being finalized and media kits are assembled and distributed. Amid all of this, I’ve noticed over two and a half years of travel writing, there is no social media “kit” provided at the beginning of a trip … and it wouldn’t be hard to do. Look at the top of any itinerary: you see property and agency contact information. How hard would it be to include a Twitter account, too?

Hey, travel PR folks: in addition to thinking about the coverage you hope to secure in a magazine or on a blog after the trip has run its course, think about the incremental gains you could realize during the trip itself – especially for a group trip.

When you’re planning your next press trip, consider the following social media essentials:

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I Told You the Aggregators Were Coming

I wrote a while ago that the days of the social media platform (at least new introductions thereof) are waning, and that we’ll start seeing more aggregators instead. Yeah, it’s happening. Dashboards fall under “aggregators” (in my mind, at least), and involver’s just come out with a new one. For the social media marketing crowd, this is huge.

Check out the rest from TechCrunch below.

Brand Marketing Firm Involver Launches ‘AMP’ Social Media Dashboard Involver, a company that helps both brands and smaller businesses manage their presence on Facebook, Twitter, and other online portals, has launched a new dashboard they’re calling AMP. The dashboard allows brands to aggregate all of their inbound tweets, Facebook comments, and other messages on a single site, and it isn’t just for monitoring incoming content — you can also respond to messages directly from the page. Involver was founded in 2007 … Read More

via TechCrunch

The Single Secret to Successful Blogging

I don’t usually share content across my blogs, but I liked this simple post so much that I decided to break the self-imposed rules. It originally ran on my other blog, Reinsurance Blogger, which deals with social media marketing issues in the reinsurance industry.

If you’re looking to launch a successful blog – or take one you have that isn’t doing much and turn it around – you really need only one little tidbit of info. It isn’t profound, and it will actually make your life easier.

So, here it is:

Good Content + A Lot of Content = A Great Blog

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Social Media Needs You, Marketing Guy

We all hate the marketing users who corrupt our pristine social media worlds, right? Yeah, well you rely on these scumbags (among whom I count myself). Without the marketers, pitching relentlessly through social media, it would be awfully tough for these environments to survive. And, let’s face it: would you actually pay for Twitter?

To get my full perspective on this, check out the guest post I just wrote for SocialTimes.

Social Media: An Old View of New Stuff

My first guest post for the hot social media blog SocialTimes just went up an hour ago. Take a look at the story, in which I delve into the notion that community development, two-way dialogue and all that other group hug stuff the social media “gurus” talk about isn’t the smartest way to go for B2B marketers. Rather, we should treat social media environments as we treat the internet as a whole: we have to go hunting for that proverbial needle in a haystack.

[Source: SocialTimes]

Social Media: Choose Your Platform Wisely

twitter_logo_headerBusinesses looking to promote themselves in the social media world are either eager to find new opportunities or have faced the reality that they’ll soon have no choice but to venture into this space. As with any endeavor, though, trying to do everything will ultimately yield nothing. You need to understand the alternatives available and select those that are most manageable given the resources you have and will deliver the biggest bang for your buck.

While most of these tools – such as Twitter, Facebook and Digg – have many similar features, there are subtle differences among them, which will factor into the execution of your social media plan. Sometimes, you don’t really know what you’re getting into until you’re knee-deep and watching the water rise. Just by having a sense of what’s out there, you can focus your efforts on the tools that are most likely to address your specific needs.

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