Tag Archives: microblogging

Blackbird Pie Is Finally Here! It’s about Time

I’ve been using Twitter’s Blackbird Pie utility almost from the day it was released. Unfortunately, there aren’t many places where I can use it. It works on Gadling, Luxist and HuffPo, but not Business Insider. Until recently, it didn’t work on WordPress … but that just changed!

WordPress is actually making it incredibly easy to use Blackbird Pie (far easier than the original utility, which was pretty easy anyway.

So, what’s the implication of this … aside from my having a new social media tool to play with? Well, I have a lot more latitude in embedding tweets in my posts. So, I can start presenting Twitter users in their own words. This is particularly useful for me with people who don’t think before they tweet.

Social Media Survival Tips for Travel PR

As the date of a press trip approaches, itineraries are flying around, details are being finalized and media kits are assembled and distributed. Amid all of this, I’ve noticed over two and a half years of travel writing, there is no social media “kit” provided at the beginning of a trip … and it wouldn’t be hard to do. Look at the top of any itinerary: you see property and agency contact information. How hard would it be to include a Twitter account, too?

Hey, travel PR folks: in addition to thinking about the coverage you hope to secure in a magazine or on a blog after the trip has run its course, think about the incremental gains you could realize during the trip itself – especially for a group trip.

When you’re planning your next press trip, consider the following social media essentials:

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Twitter: The World Cup Final Was Our Most Tweeted Event, Ever (via TechCrunch)

So, Twitter survived the World Cup. It wasn’t easy, given the record-setting action on the microblogging platform, and there was some downtime mixed in along the way (much to the frustration of those of us who use Twitter to earn a living). It’s a bit easier to have some sympathy for the company when you see the trends in usage, displayed in the infographic the company put together.

Twitter: The World Cup Final Was Our Most Tweeted Event, Ever The 2010 World Cup has come to a close, and you can bet that the team at Twitter is losing slightly less sleep than they have been over the last month. That’s because the global event drove record traffic to the service, resulting in some downtime and other quirks. But it also led to some pretty staggering stats: Twitter has just announced that The World Cup Final marked the largest period of sustained activity for an event in the service’s histo … Read More

via TechCrunch

Indulge with Twitter Name Search

Do you love yourself? A lot? Hey, anyone who’s blogging, microblogging or doing any other sort of “see me!” stuff on the web, is at least a little guilty of this (draw your own conclusions about me, then multiply by three). Twitter‘s now making it easier to feed this lust for self-exploration in the social media space.

Twitter Starts Name Dropping In Search Results -- Huge For User Discovery Admit it, 99% of your Twitter searches are for vanity purposes. You do it, I do it, we all do it. And such a search revealed a potentially very useful and powerful new feature today. Twitter is now injecting name results into searches on twitter.com when you do a regular search for a name. To be clear, Twitter has had a name search option for some time, but this is the first time they’ve put it front and center in the main tweet stream when you d … Read More

via TechCrunch

Why Twitter Will Be Profitable by the End of the Year

Did you really think you’d read that headline six months ago? Well, a lot has changed since then! Claims of Twitter’s profitability arose the week before Christmas last year, when BusinessWeek used the two real-time search deals closed by the company (with Google and Microsoft) to do some basic math. It didn’t hold up, but the new year has brought new revenue. I strongly suspect that 2010 will be Twitter’s first in the black.

What happened at the end of 2009? Well, in October, Twitter locked in $25 million in revenue through the Microsoft and Google data licensing deals. The company also revealed that its annual expenses were around $20 million. So, $25 million minus $20 million equals a $5 million profit, right?

Not really.

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