I’m still surprised by how little tweeting some publicists do. You’d think that they’d want to maximize the coverage their clients receive. Yet, I’m continually stunned by how little this happens. Active tweeting can kick off a virtuous cycle that benefits the writer, publicist and client.
For bloggers especially, performance matters. Success is defined by how much we write and how much it’s read. The presence of “tweet counters” on many blogs has made retweets a new metric, as well, even though it’s a subordinate measure of readership. As the retweets tick up, we look good. If we know that the publicist is part of the reason, there’s a pretty good chance we’ll cover your clients more. When this happens, the publicist wins: both coverage and readership are demonstrably higher (and the retainer, too, maybe?).


The reclusive Communist state wants to talk – but only to the United States. After a year of silence, it’s willing to revisit the issue of nuclear disarmament, but it wants one-on-one time instead of the usual six-party format.
General Motors is going shopping. The recently bankrupt auto manufacturer got government permission to use $2.8 billion of its federal cash
I’ll do this every now and then — no real schedule. Here are some of my favorite stories from North Korea’s official news outlet, the Korea
A report in the Wall Street Journal today
With $19 million in fresh funding, Netherlands-based