Category Archives: technology

What I want for my birthday from LinkedIn

LinkedIn logoI’ve become a big fan of LinkedIn PPC advertising. The CPC is pretty low (especially for the B2B space), and they have been converting at an aggressive rate. Obviously, my landing pages can’t take all the credit. So, clearly, LinkedIn’s targeting and various anonymous algorithms are firing on all cylinders. I just wish that LinkedIn would put together a mobile app for its advertising platform.

Here’s the deal: my market is all over the world. And, when I wake up in the morning, I’d like to get an early sense of whether it will be a good day or not. Decent progress on my campaigns, of course, could make that extra cup of coffee superfluous. Unfortunately, I have to schlep over to my laptop, fire it up and then head over to the LinkedIn advertising platform. That’s just far too much work for me. It would be so much better if I could just pull up my LinkedIn advertising dashboard on my iPhone or Kindle.

So, LinkedIn, please, please, please: give me a mobile app for your advertising platform. To hit my deadline (check the headline), I’ll need it by the first week of March.

I love this video

I’ve always gotten a kick out of it, especially given the hype in the social media market until the Facebook IPO flamed out. Now, it’s great for nostalgia.

I have to admit – sometimes, I really do miss running Inside IPO (which is no more …). Also, I’m guilty of “I have an amazing team” – specifically the folks at my last gig.

How Facebook Screwed It up for Spectators

The social media market used to be fun to watch. A palpable excitement pervaded it, as rapid growth turned the likes of Facebook, Twitter and many others into household names. Enormous venture capital deals were cut – not that the recipients need the money. It looks like many were taking periodic cash-outs instead of having to wait for the big day.

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Why the Twitter Startup Market Won’t Get More Cash

Peter Kafka’s latest article over on AllThingsD (a must-read for me) caught my attention quickly. He found that the amount of investment cash flowing into “pure play” Twitter startups fell to $10.4 million for the June 2009-to-May 2010 period … from $21.6 million the previous year. The 52 percent year-over-year decline probably feels like a shock to the system, but it looks like there are some clear drivers for this change.

Kafka cites the natural ebb and flow of venture capital deals, as well as Twitter’s rush to fill gaps in its services. The latter, to me, is a no-brainer, as I remember trying to keep up with it. During last spring’s Chirp conference, Twitter announced a number of new measures that rounded out its product set. Of course, it came at the expense – whether Twitter wanted to admit it or not – of the many companies that had arisen as a result of the market opportunities created by Twitter’s gaps.

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I Told You the Aggregators Were Coming

I wrote a while ago that the days of the social media platform (at least new introductions thereof) are waning, and that we’ll start seeing more aggregators instead. Yeah, it’s happening. Dashboards fall under “aggregators” (in my mind, at least), and involver’s just come out with a new one. For the social media marketing crowd, this is huge.

Check out the rest from TechCrunch below.

Brand Marketing Firm Involver Launches ‘AMP’ Social Media Dashboard Involver, a company that helps both brands and smaller businesses manage their presence on Facebook, Twitter, and other online portals, has launched a new dashboard they’re calling AMP. The dashboard allows brands to aggregate all of their inbound tweets, Facebook comments, and other messages on a single site, and it isn’t just for monitoring incoming content — you can also respond to messages directly from the page. Involver was founded in 2007 … Read More

via TechCrunch

TechCrunch TV: Speaking Of… Hustling (via TechCrunch)

I’m really digging the new video from Cyan of Zivity and TechCrunch. It’s cool to get this kind of perspective on the challenges entrepreneurs face. I’m getting ready to jump back into the fray, so I have to admit, I saw this video at the right time.

TechCrunch TV: Speaking Of... Hustling Cyan Banister is CEO of Zivity. The first episode of her new show, ‘Speaking of…’ has just aired on TechCrunch TV and is now available on demand. In this guest post, she previews the first episode, and explains the concept for the show… I’m extremely excited to bring the TechCrunch community a new show that features the human side of business.  Speaking Of… explores the side of entrepreneurs you’ve never seen before. It’s an organic show th … Read More

via TechCrunch

Everyone Agrees: Facebook Has a Ton of Traffic

Compete, comScore, Quantast and Nielsen all agree: Facebook’s traffic grew in April. Normally, I’d file this one under “no shit,” but it followed a dip that occurred in February or March (depending on who you ask). Don’t expect to find an impact from the privacy debacle in these numbers – it kicked off at the end of April, so the effects wouldn’t really start to appear until the May stats are out.

[Source: Inside Facebook]

Twitter-Savvy Companies: Raytheon #2?!

Just how the hell did Raytheon land in the #2 spot? And, it’s #8 overall! Microsoft may seem surprising, but it really makes sense, given that it’s packed with professionals and has employees who are more likely to be on the leading edge. Over at Mashable, there are a few more charts about social media adoption that will blow your mind.

[Source: webtreatsetc via Mashable]

Facebook to Break 500 Million Users

Facebook’s rapid ascent continues. Next month, the white-hot social media company is expected to announce that it has more than 500 million users, according to the blog All Facebook. This will make Facebook the first to hit the half-billion mark.

The announcement is expected to take place before June 25, 2010, and plans are in the works for a big celebration – for a company that typically eschews feting its accomplishments.

And, its prospects for year-end are even brighter. All Facebook forecasts more than 600 million users and $1 billion in annualized revenue. Only a year ago, Facebook had a “mere” 175 million users.

[Source: All Facebook]

Why Twitter Will Be Profitable by the End of the Year

Did you really think you’d read that headline six months ago? Well, a lot has changed since then! Claims of Twitter’s profitability arose the week before Christmas last year, when BusinessWeek used the two real-time search deals closed by the company (with Google and Microsoft) to do some basic math. It didn’t hold up, but the new year has brought new revenue. I strongly suspect that 2010 will be Twitter’s first in the black.

What happened at the end of 2009? Well, in October, Twitter locked in $25 million in revenue through the Microsoft and Google data licensing deals. The company also revealed that its annual expenses were around $20 million. So, $25 million minus $20 million equals a $5 million profit, right?

Not really.

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