Tag Archives: Advertising

What I want for my birthday from LinkedIn

LinkedIn logoI’ve become a big fan of LinkedIn PPC advertising. The CPC is pretty low (especially for the B2B space), and they have been converting at an aggressive rate. Obviously, my landing pages can’t take all the credit. So, clearly, LinkedIn’s targeting and various anonymous algorithms are firing on all cylinders. I just wish that LinkedIn would put together a mobile app for its advertising platform.

Here’s the deal: my market is all over the world. And, when I wake up in the morning, I’d like to get an early sense of whether it will be a good day or not. Decent progress on my campaigns, of course, could make that extra cup of coffee superfluous. Unfortunately, I have to schlep over to my laptop, fire it up and then head over to the LinkedIn advertising platform. That’s just far too much work for me. It would be so much better if I could just pull up my LinkedIn advertising dashboard on my iPhone or Kindle.

So, LinkedIn, please, please, please: give me a mobile app for your advertising platform. To hit my deadline (check the headline), I’ll need it by the first week of March.

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Twitter’s New Ad Move: And What Comes Next

Twitter just announced that it’s no longer letting its users push their own sponsored tweets. It’s about time. I’m not opposed to sponsored tweets (quite the contrary, actually), but I see Twitter’s decision as a business necessity, and I’m glad the company is in the right frame of mind.

For a long time, Twitter was a great place to generate revenue … as long as you weren’t Twitter. I wrote about this several times for DailyFinance and BloggingStocks. Plenty of companies, especially those in the media sector, were including Twitter in their advertising deals, which opened up a new revenue stream for them.

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Retailers amping up social media marketing for Black Friday

Retailers are looking to get a taste of social media love. With Black Friday around the corner, companies in the retail sector are planning major campaigns through social networking sites like Facebook to access wider markets and drive more sales. Some, such as Sears, JCPenney, Starbucks and Target, among others, are actually letting customers shop via Facebook itself, rather than use only it as a tool for routing traffic. The retailers know they need a new angle for winning more business, and social media appears to be the answer.

I wanted to pull the video from an MSNBC story into this post, but WordPress and MSNBC don’t seem to be willing to show me any combined love. So, click here to check it out. And, click here to read my BloggingStocks article on social media and retailers.

Shithead and the Job-Hunter

This is from another wall on that same corner where the retailer is setting up shop. Apparently, it’s fertile ground for graffiti. Sexy, Hungry and the True Believer have two other friends: Shithead and the Job-Hunter.

I don’t know what Shithead’s story is, but the message is blunt. She is a shithead. It says so right on her, so it must be true. I saw it in person, and you’re reading it on the internet. What’s not to believe?

Job-Hunter’s situation is a bit more complex. It’s hard to see the writing on the picture in the blog posting, but you can get a closer look by clicking on the image. The young lady uses her forehead to tell us, “This is just a job.” How true …

But, for a different passer-by, this wasn’t good enough. So, he wrote, “Get one if you don’t like it.” I suppose that means, “Get a job if you don’t like starving yourself and giving everyone who walks by a complex.”

I do wonder if the models in any of these pictures ever cruise through the Upper West Side and see themselves defaced. If they do, they have my sympathy. After all, once you have worked hard for a living, it must be difficult to see your efforts defaced and in an extremely personal way.

However you cut it, though, it was thought-provoking. But, I always stop and read graffiti anyway.

I Love Foreign Advertising

My favorite ads are in Korea, because they are so weird and bright and flashy that they would never work in the United States. They are so crazy that they are hilarious, like a mental patient doing stand-up. The ads in Finland aren’t as bad, but you get the sense that they wouldn’t even work in Times Square.