I still haven’t forgotten the sting that came when Valleywag was folded into Gawker, at which point it began a slow, pitiful death. I was a big fan of the blog, which had an amazing contributor base. To a certain extent, I learned the basics of blogging (and more) from them. Well, Nick Denton tells Business Insider that Valleywag is coming back, and I couldn’t be more psyched.
This. Is. Awesome. Being able to call in blog posts is nothing short of incredible. Imagine being on the floor of a conference or trade show and phoning in real-time updates to the floor … and then tweeting them out to your followers! This truly mobile blogging. As a blogger (both corporate and mass media), my mind started racing at the possibilities. If you want to talk through anything, give me a shout.
(btw — as you can see, I’ve absolutely fallen in love with the reblog feature in WordPress, too)
Where was this post last night?! I was out bemoaning the fact that bloggers have become … well, like journalists. The good ol’ days of gruff, ass-kicking hardcore bloggers (circa 2007/8) seem to have ended, though there are a few of us out there trying to keep it alive. I was seriously having this conversation with @qjm, @sabinales and @rspopshop, with @qjm actually mentioning the Deepwater Horizon issue specifically.
This post reminds me that not all bloggers have gone soft!
I’m still surprised by how little tweeting some publicists do. You’d think that they’d want to maximize the coverage their clients receive. Yet, I’m continually stunned by how little this happens. Active tweeting can kick off a virtuous cycle that benefits the writer, publicist and client.
For bloggers especially, performance matters. Success is defined by how much we write and how much it’s read. The presence of “tweet counters” on many blogs has made retweets a new metric, as well, even though it’s a subordinate measure of readership. As the retweets tick up, we look good. If we know that the publicist is part of the reason, there’s a pretty good chance we’ll cover your clients more. When this happens, the publicist wins: both coverage and readership are demonstrably higher (and the retainer, too, maybe?).
Businesses looking to promote themselves in the social media world are either eager to find new opportunities or have faced the reality that they’ll soon have no choice but to venture into this space. As with any endeavor, though, trying to do everything will ultimately yield nothing. You need to understand the alternatives available and select those that are most manageable given the resources you have and will deliver the biggest bang for your buck.
While most of these tools – such as Twitter, Facebook and Digg – have many similar features, there are subtle differences among them, which will factor into the execution of your social media plan. Sometimes, you don’t really know what you’re getting into until you’re knee-deep and watching the water rise. Just by having a sense of what’s out there, you can focus your efforts on the tools that are most likely to address your specific needs.
I understand what it’s like to get bad pitches; I’ve been on the receiving end of plenty. They clog up your inbox, make you feel like you have more work in front of you than you really do and generally waste your time. And, there’s the sheer anger that comes from having to deal with someone who’s stupid. It’s a pain in the ass. It sucks. So, to a certain extent, it’s no wonder that “bad pitch” blogs have arisen.
Are they punishment for shitty work … or a warning to journalists and bloggers the world over? Maybe, bad pitch blogs are nothing more than satisfaction mills, delivering a sense of superiority over one’s fellow man (which, ironically, makes journos and bloggers no better than the commenters they piss on in private). Like so much in life, bad pitch blogs make some people feel good, even if they aren’t terribly productive.