Tag Archives: traffic

Everyone Agrees: Facebook Has a Ton of Traffic

Compete, comScore, Quantast and Nielsen all agree: Facebook’s traffic grew in April. Normally, I’d file this one under “no shit,” but it followed a dip that occurred in February or March (depending on who you ask). Don’t expect to find an impact from the privacy debacle in these numbers – it kicked off at the end of April, so the effects wouldn’t really start to appear until the May stats are out.

[Source: Inside Facebook]

Publicists: tweet your coverage

twitter_logo_headerI’m still surprised by how little tweeting some publicists do. You’d think that they’d want to maximize the coverage their clients receive. Yet, I’m continually stunned by how little this happens. Active tweeting can kick off a virtuous cycle that benefits the writer, publicist and client.

For bloggers especially, performance matters. Success is defined by how much we write and how much it’s read. The presence of “tweet counters” on many blogs has made retweets a new metric, as well, even though it’s a subordinate measure of readership. As the retweets tick up, we look good. If we know that the publicist is part of the reason, there’s a pretty good chance we’ll cover your clients more. When this happens, the publicist wins: both coverage and readership are demonstrably higher (and the retainer, too, maybe?).

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Gotta Love the Ayn Rand Crowd

lens1521675_resizejohngaltThe so-called “Objectivists” are easy to manipulate. All you need to do is post a story with the slightest dig at Ayn Rand, and they mobilize online, rewarding your rudeness with plenty of traffic and comments. Whenever one of my sites needs a little surge, I write about Ayn Rand (as I’m doing now). So, when I had the chance to cover a private equity fund named for Howard Roark for DailyFinance, I jumped at the opportunity.

It didn’t take long for me to pick up a few Ayn Rand-related followers on Twitter, and several comments materialized on the website almost immediately. Fun stuff.

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