It was really funny. A reporter walked into De La Concha and mentioned that he writes for Health.com. Of course, we were suspicious. But, he assured us that he was writing about stress and smoking habits following the banking collapse of a few weeks ago. So, we worked with him, and the resulting story was interesting. The store got a mention as a networking spot, and a quote from me was picked up. Also, a guy from my old gig, Deloitte, got a shout-out.
Maybe the financial crisis isn’t so bad? Nah, it is.