Tag Archives: socmed

Newspaper Says: “Prez Loves Us!

burningnewspaperYou know it’s bad when the newspapers are saying that the president’s afraid. A WashPo column on Sunday claims that President Obama, a “big newspaper junkie” is afraid he might not have the printed word at his disposal any more. If the big nationals and locals go where they’re expected to go, he’ll have to seek his news from the blogs.

The story quotes the prez:

“I am concerned that if the direction of the news is all blogosphere, all opinions, with no serious fact-checking, no serious attempts to put stories in context, that what you will end up getting is people shouting at each other across the void but not a lot of mutual understanding.”

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Social Media: Choose Your Platform Wisely

twitter_logo_headerBusinesses looking to promote themselves in the social media world are either eager to find new opportunities or have faced the reality that they’ll soon have no choice but to venture into this space. As with any endeavor, though, trying to do everything will ultimately yield nothing. You need to understand the alternatives available and select those that are most manageable given the resources you have and will deliver the biggest bang for your buck.

While most of these tools – such as Twitter, Facebook and Digg – have many similar features, there are subtle differences among them, which will factor into the execution of your social media plan. Sometimes, you don’t really know what you’re getting into until you’re knee-deep and watching the water rise. Just by having a sense of what’s out there, you can focus your efforts on the tools that are most likely to address your specific needs.

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Where I Write

working1A friend of mine e-mailed me last week to ask where I write. He can’t sort it out through all the tweets and links and so on. I can understand; I’m all over the place. So, if you’re interested in following my work, see the following links:

Gadling (travel): http://www.gadling.com/bloggers/tom-johansmeyer (If you want to read about hostels and backpacking, go read someone else. I tend to roll upscale)

Luxist (art and cigars): http://www.luxist.com/bloggers/tom-johansmeyer/ (Occasionally, I do a luxury travel or real estate story here, too)

BloggingStocks (finance, economics and markets): http://www.bloggingstocks.com/bloggers/tom-johansmeyer (I do a bit on the clean technology sector, venture capital, private equity, hedge funds and social media for this blog, in addition to all my work as a generalist)

DailyFinance (finance and economics): http://www.dailyfinance.com/bloggers/tom-johansmeyer (I don’t have a specific beat, though I do write a lot about cleantech, social media and the alternative investment space)

Envy (travel): http://envymags.com/index.php?s=johansmeyer (It’s not a regular gig, but I am starting to do more with this magazine)