Tag Archives: platforms

I Told You the Aggregators Were Coming

I wrote a while ago that the days of the social media platform (at least new introductions thereof) are waning, and that we’ll start seeing more aggregators instead. Yeah, it’s happening. Dashboards fall under “aggregators” (in my mind, at least), and involver’s just come out with a new one. For the social media marketing crowd, this is huge.

Check out the rest from TechCrunch below.

Brand Marketing Firm Involver Launches ‘AMP’ Social Media Dashboard Involver, a company that helps both brands and smaller businesses manage their presence on Facebook, Twitter, and other online portals, has launched a new dashboard they’re calling AMP. The dashboard allows brands to aggregate all of their inbound tweets, Facebook comments, and other messages on a single site, and it isn’t just for monitoring incoming content — you can also respond to messages directly from the page. Involver was founded in 2007 … Read More

via TechCrunch

Aggregators Signal Change in Social Media

The nature of the new tools coming out in the social media space shows that the world is changing. Not too long ago, Twitter was the domain of insiders, and the term “MySpace refugee,” the result of the migration to Facebook, had not yet entered the cultural lexicon. In garages across the country, new social media platforms were being developed and launched … and they had a fighting chance at survival. The change in innovation, however, indicates that we’re entering a new phase in the social media evolution.

Continue reading