Tag Archives: online media

Publicists: tweet your coverage

twitter_logo_headerI’m still surprised by how little tweeting some publicists do. You’d think that they’d want to maximize the coverage their clients receive. Yet, I’m continually stunned by how little this happens. Active tweeting can kick off a virtuous cycle that benefits the writer, publicist and client.

For bloggers especially, performance matters. Success is defined by how much we write and how much it’s read. The presence of “tweet counters” on many blogs has made retweets a new metric, as well, even though it’s a subordinate measure of readership. As the retweets tick up, we look good. If we know that the publicist is part of the reason, there’s a pretty good chance we’ll cover your clients more. When this happens, the publicist wins: both coverage and readership are demonstrably higher (and the retainer, too, maybe?).

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Print Blames the Web

newdsc04041Look, it’s pretty obvious that the media industry turmoil is the result of print companies who have spent the past 10 years fucking around rather than putting together business models that could make money on the fucking web. Now, print companies are dying in droves, and the layoffs are endless. Sure, we’re losing a lot of mags that shouldn’t have existed anyway, but some classic books, like Playgirl, are becoming casualties as well. Okay, maybe Playgirl deserved to go, but some good ones are getting nailed.

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