Tag Archives: NYT

Twitter’s New Ad Move: And What Comes Next

Twitter just announced that it’s no longer letting its users push their own sponsored tweets. It’s about time. I’m not opposed to sponsored tweets (quite the contrary, actually), but I see Twitter’s decision as a business necessity, and I’m glad the company is in the right frame of mind.

For a long time, Twitter was a great place to generate revenue … as long as you weren’t Twitter. I wrote about this several times for DailyFinance and BloggingStocks. Plenty of companies, especially those in the media sector, were including Twitter in their advertising deals, which opened up a new revenue stream for them.

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