Tag Archives: media relations

Publicists: tweet your coverage

twitter_logo_headerI’m still surprised by how little tweeting some publicists do. You’d think that they’d want to maximize the coverage their clients receive. Yet, I’m continually stunned by how little this happens. Active tweeting can kick off a virtuous cycle that benefits the writer, publicist and client.

For bloggers especially, performance matters. Success is defined by how much we write and how much it’s read. The presence of “tweet counters” on many blogs has made retweets a new metric, as well, even though it’s a subordinate measure of readership. As the retweets tick up, we look good. If we know that the publicist is part of the reason, there’s a pretty good chance we’ll cover your clients more. When this happens, the publicist wins: both coverage and readership are demonstrably higher (and the retainer, too, maybe?).

Continue reading

Why I Hate “Bad Pitch” Blogs

Photo by Bryce Longton

Photo by Bryce Longton

I understand what it’s like to get bad pitches; I’ve been on the receiving end of plenty. They clog up your inbox, make you feel like you have more work in front of you than you really do and generally waste your time. And, there’s the sheer anger that comes from having to deal with someone who’s stupid. It’s a pain in the ass. It sucks. So, to a certain extent, it’s no wonder that “bad pitch” blogs have arisen.

Are they punishment for shitty work … or a warning to journalists and bloggers the world over? Maybe, bad pitch blogs are nothing more than satisfaction mills, delivering a sense of superiority over one’s fellow man (which, ironically, makes journos and bloggers no better than the commenters they piss on in private). Like so much in life, bad pitch blogs make some people feel good, even if they aren’t terribly productive.

Continue reading