Okay, file this under WTF, zOMG and STFU. Deloitte, the top-shelf global professional services firm, is taking a big step and opening an office in Baghdad. Yes, that one – the one in Iraq.
The office will open in Q1 2011. According to Iraqi Directory, the firm is also “working on an add-on acquisition to grow its Middle Eastern presence.” That is pretty wild. I used to complain about gigs in Tennessee and Nebraska. I don’t think I could wrap my head around this one.
Deloitte plans to open its first Iraqi branch in Baghdad in the first quarter of 2011. http://ow.ly/37N4O
Every blogger does a bit of both: originating some stories and coverign those written by others. The latter is not only easier but gives you access to news and reporting resources that you may not be able to marshal on your own. And, counter intuitively, reblogged stories can get plenty of play — in traffic and other reblogs and retweets. But, there’s still a certain value in developing your own original news. Doing so is easier than you may think. To pump up the amount of original content on your blog, go retro: press releases.
Many believe that press releases are passé, but these tools can be quite useful.
Think through the “reblog supply chain.” Except for hardcore reporting (of which we’re seeing less and less in general, everywhere), most traditional outlets do a lot from press releases. When you’re reblogging one of these stories, you’re unnecessarily giving props to a media outlet that really only did what you could do on your own. Because of the reblog, you’re making yourself look disproportionately dependent on other outlets.
It was really funny. A reporter walked into De La Concha and mentioned that he writes for Health.com. Of course, we were suspicious. But, he assured us that he was writing about stress and smoking habits following the banking collapse of a few weeks ago. So, we worked with him, and the resulting story was interesting. The store got a mention as a networking spot, and a quote from me was picked up. Also, a guy from my old gig, Deloitte, got a shout-out.
Maybe the financial crisis isn’t so bad? Nah, it is.