Corporate bloggers use commodity technology to communicate their companies’ messages. The advantage seems to come from the content itself, because that’s where individual expertise, institutional knowledge and products and tools can be brought to bear. So, this is where corporate bloggers find their attention focused. After all, what else is there?
Though I hate the expression “best practices,” the corporate blogging space is suffering from an acute shortage of them. From pushing out content via Twitter to tagging and linking, there is no widely accepted standard for getting the most out of a corporate blog using kickass blogging techniques. Well, I’m going to try to change that … and I’d love to get some ideas from other bloggers. I’ll get the process started with my top recommendation: sharpen your memory.