Media World Dumber in 2010

Seriously, someone’s been munching on a shitload of paste. In Q2 2010, 44 more magazines launched than in 2010. This means two things (1) people have more money than they did last year and (2) they have no clue what the fuck to do with it. The former makes sense, given that in Q2 2009, we were still reeling from the September 2008 financial crisis. So, it would make sense that, as we turn the corner, there’s more money floating around … and it’s looking for a home.

And the latter? Yeah, fools and their money and such.

I don’t know what would possess someone to launch a dead-tree edition in this (or any) market. Look for the giant flushing sound in a few quarters. It will be those new magazines getting pushed through the plumbing.

via FishbowlNY

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