Retailers are looking to get a taste of social media love. With Black Friday around the corner, companies in the retail sector are planning major campaigns through social networking sites like Facebook to access wider markets and drive more sales. Some, such as Sears, JCPenney, Starbucks and Target, among others, are actually letting customers shop via Facebook itself, rather than use only it as a tool for routing traffic. The retailers know they need a new angle for winning more business, and social media appears to be the answer.
I wanted to pull the video from an MSNBC story into this post, but WordPress and MSNBC don’t seem to be willing to show me any combined love. So, click here to check it out. And, click here to read my BloggingStocks article on social media and retailers.