Tag Archives: LinkedIn

What I want for my birthday from LinkedIn

LinkedIn logoI’ve become a big fan of LinkedIn PPC advertising. The CPC is pretty low (especially for the B2B space), and they have been converting at an aggressive rate. Obviously, my landing pages can’t take all the credit. So, clearly, LinkedIn’s targeting and various anonymous algorithms are firing on all cylinders. I just wish that LinkedIn would put together a mobile app for its advertising platform.

Here’s the deal: my market is all over the world. And, when I wake up in the morning, I’d like to get an early sense of whether it will be a good day or not. Decent progress on my campaigns, of course, could make that extra cup of coffee superfluous. Unfortunately, I have to schlep over to my laptop, fire it up and then head over to the LinkedIn advertising platform. That’s just far too much work for me. It would be so much better if I could just pull up my LinkedIn advertising dashboard on my iPhone or Kindle.

So, LinkedIn, please, please, please: give me a mobile app for your advertising platform. To hit my deadline (check the headline), I’ll need it by the first week of March.

Twitter-Savvy Companies: Raytheon #2?!

Just how the hell did Raytheon land in the #2 spot? And, it’s #8 overall! Microsoft may seem surprising, but it really makes sense, given that it’s packed with professionals and has employees who are more likely to be on the leading edge. Over at Mashable, there are a few more charts about social media adoption that will blow your mind.

[Source: webtreatsetc via This entry was posted in social media, technology and tagged , , , , , , , , on by .

Aggregators Signal Change in Social Media

The nature of the new tools coming out in the social media space shows that the world is changing. Not too long ago, Twitter was the domain of insiders, and the term “MySpace refugee,” the result of the migration to Facebook, had not yet entered the cultural lexicon. In garages across the country, new social media platforms were being developed and launched … and they had a fighting chance at survival. The change in innovation, however, indicates that we’re entering a new phase in the social media evolution.

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