When I moved to Manhattan in 2004, hot dogs were only $0.85 each at Gray’s Papaya. A year later, the price jumped to $1.25. One could hardly blame the poor guys. They hadn’t increased their prices in a while, and New York’s an expensive place. They even posted an apology on the wall. In September, the price went up again, this time with no apology and no warning.
It was really funny. A reporter walked into De La Concha and mentioned that he writes for Health.com. Of course, we were suspicious. But, he assured us that he was writing about stress and smoking habits following the banking collapse of a few weeks ago. So, we worked with him, and the resulting story was interesting. The store got a mention as a networking spot, and a quote from me was picked up. Also, a guy from my old gig, Deloitte, got a shout-out.
Maybe the financial crisis isn’t so bad? Nah, it is.
This is what will become of the legacy …