MSNBC Jumps on the Retail and Social Media Story

Looking for more retail and social media action? Well, it seems MSNBC can’t give enough of it (link takes you to vide0). Toys “R” Us is pitching via both Facebook and Twitter as a way to communicate deals to the most loyal customers — i.e., those willing to become “friends with,” “fans of” or “followers of” the company. Sears is following suit. In general, this has been a tool for building hype in advance of Black Friday, the hypest day of the retail year.

In general, there’s a lot of action going on with retailers and tools like Facebook and Twitter. This is likely the “proof of concept” year for the technology. Next year, the stakes will be high, and the consequences of losing profound.

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2 thoughts on “MSNBC Jumps on the Retail and Social Media Story

  1. Pingback: MSNBC Jumps on the Retail and Social Media Story « Enter the Mind … Retail Marketing

  2. Pingback: Tweets that mention MSNBC Jumps on the Retail and Social Media Story « Enter the Mind of a Migrant Blogger -- Topsy.com

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